Life is about making the most of every moment, creating memories to treasure forever. Now you
can do just that with U By Emaar. An exceptional rewards programme designed around
individuals, it embodies the best that life has to offer. Stays at award-winning
destinations, culinary journeys at world-class restaurants, time spent at Dubai’s most
popular attractions - U By Emaar transforms every moment into an experience that is
Register today and start your journey with U By Emaar. What's more, earn Upoints on a wide
selection of festive experiences.